2015 Missouri Public Affairs Hall of Fame in review

The 2015 Missouri Public Affairs Hall of Fame dinner and induction ceremony took place on April 17 at the White River Conference Center in Springfield, Missouri. The event recognized the second inductees into the Hall of Fame: George Washington Carver, Simone Bernstein and Eric Greitens.

Social engagement:

The Missouri Public Affairs Hall of Fame was promoted by the Missouri State University, MarooNation and other social media accounts. Attendees were encouraged to engage in the social conversation during the event by using #ShowMeCitizens.

#ShowMeCitizens:

Overall hashtag use:

• Impressions: 409, 575
• Accounts reached: 54,414
• Contributors: 24

Twitter:

@MissouriState tweets during the week of the event:

• Total tweets: 1
• Impressions: 3,343
• Engagement: 109
• ReTweets: 1
• Favorites: 4

@MarooNation tweets during the week of the event:

• Total tweets: 3
• Impressions: 5,295
• Engagement: 85
• ReTweets: 8
• Favorites: 10

Live tweeting from @MissouriState during the event:

• Total tweets: 15
• Impressions: 55,381
• Engagement: 502
• ReTweets: 17
• Favorites: 42

Facebook:

Missouri State posts during the week of the event:

• Total posts: 1
• Reach: 8,880
• Likes: 33
• Shares: 2

MarooNation posts during the week of the event:

• Total posts: 2
• Reach: 10,350
• Likes: 51
• Shares: 11

YouTube videos:

•  Governor Nixon’s Missouri Public Affairs Hall of Fame remarks
  • Total views: 21
• Missouri Public Affairs Hall of Fame honors George Washington Carver
  • Total views: 41
• Missouri Public Affairs Hall of Fame honors Eric Greitens
  • Total views: 53
• Missouri Public Affairs Hall of Fame honors Simone Bernstein
  • Total views: 41
• Total video views: 156

Website traffic:

Traffic to the Missouri Public Affairs Hall of Fame website was tracked through Google Analytics.

Analytics from the Missouri Public Affairs Hall of Fame website April 13-19, 2015:

• Total pageviews: 1,758, 63% from external traffic
• Unique pageviews: 1,345, 65% from external traffic
• The homepage was the fourth most visited page on the public affairs website, and it accounted for 10% of all pageviews
• The website ranked #5 and #9 in the top 10 social referrals to the Missouri State University website
• 29 pageviews were generated by links shared in the social media kit
• The post-event recap generated 110 pageviews by 100 unique users the weekend of the event